We’ve been thinking a lot about your underwear today.

Deal with it.

After all, this is long johns weather. And if you’re going to go through the effort of pulling them on, let us make sure you have access to some pretty damn nice ones.

That brings us to Bush Smarts, a website peddling possibly the world’s most handsome camping gear, online now.

This is the site where George Clooney would shop, if George Clooney were on that show Doomsday Preppers. That is to say, if you’re someone who feels that the collapse of civilization doesn’t mean you can’t still at least look civilized, this site is for you.

So let’s start with that long underwear. You’ll find it’s made of soft, superfine red wool that has the texture of cotton. It provides warmth, comfort and a handy Halloween-costume option if you decide to dress as an old-timey gold prospector.

Mostly, however, you’ll find well-crafted outdoorsy stuff, like a perfectly honed pack axe, a hand-sewn, totally-not-itchy tartan blanket and, obviously, a harmonica that comes in a leather case customized with your initials.

After the apocalypse, you may be the world’s foremost bluesman.