Just because you're opting for casual threads doesn't mean you have to settle for a look that suggests
Which is why we like what we've seen from the James Perse
men's store, officially opening today in
the West Village.
The designer's first male-only shop, James Perse does sartorial basics with an upscale, beach house slant.
(Think Ocean Pacific...only newer, classier and hip.) The son of Tommy Perse, owner of the high fashion L.A.
boutique Maxfield, James weaves that relaxed California vibe into all his lightweight, subtly colored
clothes, from the cotton lawn button downs and five pocket slacks to the drawstring khakis and
soft-as-butter long-sleeve t-shirts (which drop the names of myriad Long Island vacation spots, thus
strengthening your New York beach cred). The split-level space is equally West Coast fresh: The wood floor
is reclaimed, a surfboard decorates the upper level, and the dark wood dressing room doors are slatted like
ones you'd find in a pool house.
And speaking of water, the Perse shop also carries board shorts that we think you'll find surprisingly
restrained (read: Hawaiian print-free). They might just be the perfect addition to your beach party
wardrobe—and all the reason you need to finally discard those mesh shorts with your college's nickname
on the rear.
Or at least put them in storage...
(between W. 10th St and Charles)
New York, NY 10014