It’s not that you <em>need</em> fully custom ski gear, it’s just that, well, you don’t <em>not</em> need it either. And that’s reason enough to personalize your poles, jacket, snowboard and everything else to your exact specifications. We know... we’re such enablers.
The guys at Folsom: real ski whisperers. So take their online questionnaire. It’s like a personality test, but about your skis. Then pick your preferred graphics, size and tail shape and input your ability. Go ahead, we’ll look away.
These things are handmade to your size and shape specifications, and the interactive board builder lets you choose from a bunch of top sheet designs and sidewall colors. You can even write a personalized message on the bottom. Maybe “Hi, Mom,” or, like, something good.
Two rules for drinking beer on the ski lift: 1) make it a twist-off, or 2) own some poles with add-on bottle openers. You can do that second one now, thanks to these modular poles from Char. This changes everything. Well, one thing. But still.
This here is the paint-by-numbers of customizable jackets. Every piece—the body, the hood, the zippers, even the individual arms—can be a different color. Same goes for your pants. Hope you’re not color-blind.
And now, a brief history of eyewear by century:
13th—Salvino D’Armate develops eyeglasses.
18th—Benjamin Franklin invents bifocals.
19th—The monocle becomes a thing.
21st—You enlist the Internet to personalize the straps, frame and lens of your ski goggles.
Oh, how far we’ve come.
