Hotels

This Is Where Everyone in London Will Be This Summer

It’s Simply Called the Ned. And You Might Want to Make Reservations Now.

By Chris LaMorte ·
7a10b7d987d0d64273afa0e50fda4b459 PhotosThe Ned
If for some reason you were not planning to cocktail and/or swim on top of an old British bank building this summer... well, change of plans.

The Ned is opening May 2 and angling to be the place all London is clamoring to sleep, work, play, drink, eat and, yes, swim at this year.

This is what happens when good people come together. Ron Burkle—who is both a partner in the hospitality company Sydell Group (which has a portfolio of interesting properties dotted all over the globe) and an investor in Soho House (which has a portfolio of interesting Soho Houses dotted across the globe)—played matchmaker. He introduced the founder of Sydell Group to the founder of Soho House, and then, bam.

The next thing you know, a beautifully adorned 1924 bank building is suddenly a 252-room, 11-floor, marble-clad hotel in the heart of London. See what we mean here.

It’s got what you’d generally expect from a hotel of this caliber. Vintage artifacts decorating your bedroom alongside a rain forest shower in your bathroom. Nine different dining and drinking destinations, 24-hour room service, a hammam. Of course, there’s always a hammam these days.

But it’s also got a membership component, ensuring that hotel guests and members get exclusive access to areas called Ned’s Club—which include a rooftop bar with majestic vistas, drinking hideaways like the Vault Bar & Lounge (yep—it’s the bank’s old vault), a regulation boxing gym and an on-site barbershop giving shaves.

Though the barber will not be your cut man.

Chris LaMorte’s favorite lapel: peak. Favorite bulldog: French. Can you offer him a glass of champagne: yes. Often mistaken for: Zach Galifianakis. Often mistakes himself for: Bradley Cooper.

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