Yeah, that one—the Burj Al Arab Jumeirah.
Well, it’s nice and all, but... what have the owners done for you lately?
Oh, just this: Jumeirah Al Naseem, their new 430-room beachfront oasis replete with private beach and sea turtle sanctuary, which is now open in Dubai’s Madinat Jumeirah resort complex. (This slideshow awaits your eyeballs.)
See, the Jumeirah folks decided you needed a place close enough to the beach to hear the waves crashing from your room’s terrace for that indoor/outdoor feel.
That you needed a bathroom modeled after a traditional hammam. Because who doesn’t love a good hammam?
That you should experience the culinary journey of seventh-century Arabian explorers by traveling between the resort’s seven historically themed restaurants, moving from Morocco to the Mediterranean to the Spice Route in the Indian Ocean—a role played by the pool at their private beach club.
That you should commune with endangered sea turtles of the area—who are making themselves at home in the resort’s custom-built lagoon, where you can have a hand in feeding them.
Now, that is a serious commitment to hospitality.