Published November 10, 2009
Easy Rider
If Route 66 Were a Pop-Up Store
It's not just you. Sometimes this seven-square-mile piece of the world can feel small.
Sometimes you have the urge to gas up the '67 'Stang, dust off your best ironic tee, throw on Tom Petty and
hit the road—to at least nine miles out.
Until you can, though, head to One Trip Pass, a new pop-up shop tucked in the Levi's store in Union Square,
filled with handpicked clothes and
one-of-a-kind
finds from another lucky bastard's enviable monthlong cross-country road trip.
Curated by Jay Carroll—former brand manager for Rogues Gallery, who zigzagged from Maine to San
Francisco combing through thrift shops and estate sales—this subterranean hangout is part American
history museum and part ye olde general store.
You can pick up throwbacks like Steve McQueen-inspired nylon windbreakers, crewneck sweaters made of
heavy-duty slubby cotton, and stars-and-stripes Pendleton blankets (we've heard the preferred article for
impromptu cornfield romps with Iowa farm girls).
You can also treat the space like an Americana archive from the '60s—from Wisconsin-made Stormy Kromer
caps to wooden yo-yos and (finally debuting in San Francisco) cattle troughs from west Texas.
Or sit back in a leather armchair and chat with Jay about the feathered-hair rodeo queens he met in Arizona,
or the fleet of water-skiers who shotgunned beers with him in Louisiana.
If you buy him a shot, he may even tell you about Duluth.
VITALS
One Trip Pass
at Levi's
300 Post St
(at Stockton)
Downtown
San Francisco, CA 94108
415-501-0100
official website