San Francisco Home > Style > Italian Nice
Published July 23, 2008
For T-shirts, you go local. For the finer sartorial elements, you go Italy.
Which is why you'll want to stop by the new—cue the trumpets—Prada flagship store,
opening today in Union Square.
The luxe Italian fashion house's first U.S. flagship to open in almost five years, the shop was actually
twelve years in the making. And with more than a decade to think, and plan, and wait, they seem ready to
make up for lost time. A few highlights:
Windows/entrances: With 10 large, black-framed windows—the most of any Prada store in
the country—you can glimpse nearly the entire men's and women's collections from the sidewalk.
The store also boasts entrances on three major streets (we're guessing this is a record as well); try the
Post Street entrance, which lands you in the men's section.
Luxe luggage: Prada started as a leather goods store in Milan in 1913 under Mario Prada. To
reflect the company's beginnings, they're offering the classic Pergamena steamer trunks and crocodile
luggage cases. (The only other American venues where you can find these: Madison Avenue and Rodeo
Drive.)
Interesting ties (and other men's clothing): You'll find the brand's
complete menswear line under this roof, debuting with Fall 2008. We're particularly big fans of the knotless
tie—a skinny, slip-over-your-head neck ornament that's a study in clean lines and modern
minimalism.
To customize all this elegance, the new shop also features a made-to-measure service for suits, sport coats
and tuxedos. Which means you can hand-select everything from your jacket lining to your buttons as you snack
on light refreshments.
In this case, either imported or domestic will do.
Prada
201 Post St
(at Grant)
Union Square
San Francisco, CA 94108
415-848-1900
Prada
201 Post St
(at Grant)
Union Square
San Francisco, CA 94108
415-848-1900
website