Sure, you can build your own magnificent fire.

But just because you can doesn’t mean you should, etc.

Not when there’s a fireside butler to do it for you...

First, get hungry for s’mores. Then ring The Fireside Butler, an at-the-ready expert in fireside management and related graham-crackery, available now with a reservation at the Carneros Inn.

Next time you’re in the mood to do the whole bring-a-date-to-wine-country thing—and there never seems to be a time when that sounds like a particularly awful idea—point yourself toward the Carneros Inn. Taste wine. Go ballooning. Get a masseuse. Go ballooning with a masseuse. Do all (or most) of those things you’d usually do. But then, when you get back to your room...

You’ll have prebooked a visit from the fireside butler, timed right before you enter. He’ll make sure your outdoor fire pit is properly roaring. Since it’s gas, that means he... turns it on. As if to make up for the absurdity of this, he’ll also set you up with a s’mores-making kit, draw you a hot bath, and bring in some champagne and pretty much whatever else you want.

Except kindling.