UrbanDaddy is a free exclusive email magazine devoted to keeping you in the know.

San Francisco Home > Food > Wise Guys

Published July 24, 2013

Wise Guys
Just About the Best Museum Sandwich Shop Ever

Some argue that food is art.

Others argue that food is just food.

Then someone decided to open a Jewish deli in a museum.

So... guess that debate’s over.

Say l’chaim to Wise Sons Jewish Delicatessen, the latest outpost of the cult deli on 24th, opening Friday in the Contemporary Jewish Museum.

And before you go, know this:

It’s the most secure Jewish deli in the world.
From the outside, you’ll see big windows and a glass door. Yeah, you can’t get in that way. You’ll have to go through security. Oh, but you don’t need to buy a ticket to eat sandwiches. Because f**k that.

There’s a takeout window.
Order ahead and pick up an egg sandwich (the window’s open even if the museum’s closed). Or just head inside and grab some hard-to-find Jewishness like Manischewitz egg noodles and sesame candy. Mmm, sesame candy.

It’s primarily a sandwich shop.
The menu’s more sandwich-focused than 24th Street’s. Pastrami. Corned beef. You name it. But also look for museum exclusives like brisket sandwiches every day and smoked turkey on seeded whole wheat.

But it’s also a coffee shop.
It’s a Four Barrel offshoot called De La Paz. They’ll be setting up their own stand-alone coffee bar in there.

Clearly, this isn’t a game.
  • December 11, 2014

    Progress Makes Perfect

    Progress Makes Perfect
    If State Bird Had Liquor and Served Family-Style

  • December 02, 2014

    Comb as You Are

    Comb as You Are
    Two Levels of Offal, Negronis and Taxidermy

  • December 01, 2014

    Tale of the Tape

    Tale of the Tape
    Some Healthy Competition. Literally.

  • November 26, 2014

    Served Up

    Served Up
    There’s a Salmon Roll Inside This Croissant

  • November 21, 2014

    Hip Hapa Hooray

    Hip Hapa Hooray
    A Sleek Ramen Shop with Polynesian-y Cocktails