Published January 11, 2012
Roll Call
Custom Sushi Rolls Made by Robots in FiDi

It’s not going to happen today, or even next week.
But one day, robots will take over the world.
For now, you’d be happy if one would get you a beer, or just make you sushi...
Behold:
U-Sushi, a semiautomated (more on those robots later) sushi bar that lets you design your
own maki that’s ready to go in a minute, opening next week on Market.
Brought to you by the guys behind Ozumo, this sleek, highly efficient takeout joint won’t be that
full-service kind of spot you’ll choose for closing deals with Norwegian shipbuilders or for anything
close to a three-martini lunch. You’ll go here for a quick bite—nothing more, nothing less.
If you’re reminded of a high-tech version of a Mission taqueria, that’s about right. You’ll walk down
the open kitchen’s assembly line like you do when directing the making of your burrito—only your
sushi-related
choices will be of the brown-versus-white-rice and soy-wrapper-versus-seaweed sort (though there really
shouldn’t be a question).
Lastly, you’ll pick your fish options—like a traditional hamachi with tempura shrimp—and maybe add
avocado or jalapeño. Just remember, there is no wrong answer.
Oh, we should point out the robot automation. It’s primarily used to pack the sushi rice and slice each
roll into eight perfect medallions to get you in and out quickly.
We think you’re safe for now.
VITALS
U-Sushi
525 Market St
(at Battery)
San Francisco, CA 94105
415-543-7655
official website