Forks and knives can be a bit cumbersome.
Of course, digging into food with bare hands comes off as heathenish.
Walking that fine line... sticks.
Introducing
Nojo, a nimble sushi-free Japanese eatery devoted to the kind of pub fare and meat on
skewers you’d find in restaurants across the Pacific, opening next week in Hayes Valley.
This is the sort of
industrial,
floor-to-ceiling-windowed and concrete-walled retreat you’d swing into spontaneously for beer, sake
and skewers, according to the izakaya custom (think of it as the Japanese version of an Irish pub). So the
fact that they’re giving a portion of their proceeds to Japan is a bonus—not to mention a good reason
for a few extra rounds.
If you understand Japanese, you’ll know the name actually means “farm” (because everything minus the
sake and soy sauce comes from local farmers and producers), but the vibe—down to the anime artwork—would
never give that away.
The counter is your best bet for a quick stop of Lager Diabla and skewers of
Pork Belly Kushiyaki.
Or, if you’re planning a longer stay, slide into one of the two-seater booths by the window where you can
pay ample attention to the non-sticks side of the menu like
Beef Cheek Pot Roast as well as the
pro-sticks side.
And you’ll want to save room for the
Nojo Sundae, made with Humphry Slocombe’s sake ice
cream.
Fair warning: it’s not on a stick.
VITALS
Nojo
231 Franklin St
(at Hayes)
San Francisco, CA 94102
415-896-4587
official website