Motherly Love
Your Favorite Sweater, Upcycled

We love your mom and everything...

But sometimes (just sometimes) she comes up short in the gift department.

Which means that, from time to time, you end up with a beautiful sweater that may or may not have been in heavy rotation in Bill Cosby's wardrobe in the '80s.

We can help. But you might want to keep it a secret—you see, it involves someone else's mom...

Introducing Reknit, your chance to have a kindly mother turn your unwanted sweaters into newly beautiful scarves, taking orders now.

Consider it a second chance for all the ugly, saggy, oversized knitwear in the world, particularly the lumpy cable-knit mock turtleneck sweater currently collecting dust in the bottom of your dresser. Throw it in an envelope, make a quick Web payment and ship it off to Reknit HQ (aka a cozy Beantown apartment where someone's mother is currently drinking herbal tea and waiting for your clothing). A week or so later, you'll get back those same strands of yarn transformed into an impeccably stitched scarf. She'll even add in a matching hue if your sweater was just one solid color—not likely, considering your hidden stash of reindeer and rainbows.

And if you've already got a beloved scarf, just wait until February when they move on to the next item: a Web poll will help them decide between beanies, gloves or socks.

We'd start stockpiling sweaters now.