Think of the most comfortable thing you regularly wear in public—your favorite T-shirt, a pair of
broken in flip-flops, your aquamarine velvet three-piece tuxedo.
Now get ready to double it.
Introducing
American Viceroy, a brand-new line of pajama-esque gear that may just inspire you to
live the kind of carefree, troublemaking life that you were meant to live, just arrived at Steven Alan in
Tribeca.
So we know what you're thinking—Hugh Hefner. And sure, we admire the Hef (especially the '50s
version), but scratch that silky lounge-lizard notion entirely. These bad-boy pj's are more like something
John Lennon would be kicking around New York in, if he were still kicking around in New York today.
And if you're having trouble envisioning a place where you would wear khaki pants with an elastic
waistband—outside of a massive meat bender at Luger's—or button-down shirts with no cuffs and
oversize buttons, well, you're just going to have to get used to the notion that you should be the most
comfortable guy in the room, whether you're in a boardroom doing a hostile takeover, stirring a gin martini
at three in the morning at the Rose Bar (channel your inner Nicholson), heading into an all-day brunch
bender with a posse of champagne-loving foreign diplomats or just lazing about in Central Park watching the
clouds roll by.
Just don't wear them to bed.
VITALS
American Viceroy
at Steven Alan
103 Franklin St
(near Church St)
Tribeca
New York, NY 10013
212-343-8870
website