Sign Up

UrbanDaddy is a free exclusive email magazine devoted to keeping you in the know.

Join Now

Wave of the Future

Patagonia Opens a Surf Shop on Bowery

As you’ve heard approximately 5,277 times in the past 48 hours: fall has officially fell.

What you haven’t heard: so has fall surfing season.

Get stoked for Patagonia Bowery, an honest-to-god full-service surf shop from the people who sparked your love affair with fleece pullovers (they’ve got those, too), now open on Bowery.

This place looks like... exactly what it is. A surf shop. In downtown NYC. Exposed overhead beams: check. Wall of wetsuits: check. Original psychedelic mural from when it was the CBGB Gallery: also check.

When you enter, instincts will take over. Either you’ll hang a left and cover your fall-weekend needs with racks of fleecy, flannel-y goodness. Or you’ll head straight for the surfboard showroom in the center and ponder the Rockaways’ current conditions (they’re listed on a chalkboard for your convenience).

Our suggestion, though: explore. There’s an 18th-century kiln in the back. Admire it. There’s a sofa made from a refrigerator and some car seats. Sit on it. They’ve also got what might be the largest changing rooms in Manhattan.

Hopefully they’re rent controlled.


Patagonia Bowery
313 Bowery
(at Bleecker)
New York, NY 10003
official website


More Style

@UrbanDaddy | Take your pleasure seriously.