Published September 25, 2013
Wave of the Future
Patagonia Opens a Surf Shop on Bowery
As you’ve heard approximately 5,277 times in the past 48 hours: fall has officially fell.
What you haven’t heard: so has fall surfing season.
Get stoked for Patagonia Bowery
, an honest-to-god full-service surf shop from the people who
sparked your love affair with fleece pullovers (they’ve got those, too), now open on Bowery.
This place looks like... exactly what it is. A surf shop. In downtown NYC. Exposed overhead beams: check.
Wall of wetsuits: check. Original psychedelic mural from when it was the CBGB Gallery: also check.
When you enter, instincts will take over. Either you’ll hang a left and cover your fall-weekend needs with
racks of fleecy, flannel-y goodness
. Or you’ll head straight for the surfboard
showroom in the center and ponder the Rockaways’ current conditions (they’re listed on a chalkboard for
Our suggestion, though: explore. There’s an 18th-century kiln in the back. Admire it. There’s a sofa
made from a refrigerator and some car seats. Sit on it. They’ve also got what might be the largest
changing rooms in Manhattan.
Hopefully they’re rent controlled.
New York, NY 10003