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New York Home > Style > Of the Cloth

Published June 26, 2013

Of the Cloth
A New SoHo Custom Shirt Paradise

All this time you’ve spent not owning perfect-fitting shirts by the gents at Proper Cloth—that’s about to end.

And more than likely, it’ll happen once you set foot in Proper Cloth—an amply air-conditioned loft of custom shirting and heavy pours of scotch, now open in SoHo.

These guys have been all-stars in the custom shirting game for five years—through the Internet. Now, though, you can meet them face-to-face and have them measure you and give you fine Scottish liquors in a real-life setting.

You’re here for a shirt or five. The kind of shirt that looks like it was made for you. Because it was—chambray or colorful madras (about the only two materials that are tolerable right now) cut and put together with your collar, cuff, button and fit specifications.

They take walk-ins, but make an appointment. Once you do, you’ll... climb a lot of stairs to the loft. But emerge into a paradise of tufted leather, American flags and racks of incalculable handsomeness. Take a seat on the sofa. Have a drink. Once you’ve gone through the shirt-creation process with them, give it one to two weeks, and boom—shirts.

So yeah, you’ve got one to two more weeks of shirtlessness.
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Photo: Oleg March

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