Published September 25, 2012
Stant by Me
A Guy. Making Watches. For You. In Hoboken.
Look at your wrist.
If you’re staring at an empty wrist, keep reading.
If you’re staring at a watch, just go ahead and keep reading anyway. You’ll want more soon. Since
clearly you like watches.
Introducing The Stanton Watch Co.
, a collection of stately time-telling devices that strap
around your wrist, being painstakingly crafted nearby right now.
This began with a guy named Michael Stanton. And if you’d asked him what he was doing with himself a few
years ago, he’d have answered: “Oh, you know, just a little light teaching myself to make watches. No
big deal.” Fast-forward to today, and he’s creating some real horological beauties for the well-washed
You’re in for classic-leather or alligator bands that look like something Gary Cooper would have worn
while playing someone’s dashing uncle. Clear windowpane backs so you can see all the complicated
gear-and-spring action that powers the thing forever. Stainless-steel and gold-plated bezels. Roman numerals
only (to show everyone you can read Roman numerals).
Each model will only be made for a limited run, or you can make a personal appointment and talk custom faces
and straps for a one-of-a-kind job. So no running into a guy wearing the same one as you.
Which spares you from having to kill a guy.
The Stanton Watch Co.