Published December 21, 2012
All You Need to Know About Pepela
Quietly, ever so subtly, Pepela,
a massive bi-level palace of Georgian (as in former Soviet Union)
opulence has taken root in Murray Hill. It’s a members-only club opening in January. Got that classic
garish pre-Soviet Russianness of a shady steel tycoon’s Crimean summer manse. And here’s the early
They’re looking for a certain type of person:
Models, primarily. They’re in great
supply around here. Also: artists, producers, musicians and Brooklyn Nets owners. As for you: you’ll
apply, endure a rigorous interviewing process and start penciling in lunches with Miranda and Gisele.
Georgia makes a hilarious claim to being the inventors of pizza:
And said pizza is on the
menu. It’s called khachapuri, and the cheese is inside
the dough, for a crustier exterior. It’s
prepared by a chef who is “huge in Moscow.”
They’ve got vino from the heart of Georgian wine country:
It’s made from grapes that
are essentially extinct. The less you dig into what that probably means, the better.
Like their Russian brethren, they know their way around a martini:
There’s a whole menu
of them at the upstairs bar
, along with some painstakingly fruit-infused vodkas.
The restaurant is a club, if you like:
The downstairs space is at your whim. You’re a
member. Clear out the tables. Stack tables one on top of the other.
Whatever Miranda’s into.
104 E 30th St
(at Park Ave)
New York, NY 10016