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New York Home > Food > ’Tec Crunch

Published March 24, 2014

’Tec Crunch
Pizza and Wine in Union Square

Stop everything.

If you haven’t eaten lunch yet, you’re in luck.

And if you have...

Well, get ready for another one.

Bid a hearty buongiorno to Pizza Vinoteca, a (you guessed it) pizza-and-wine-filled lunch spot, now open just off Union Square. Here’s what you’ll discover upon arrival.

It looks like a fast-food joint... at first.
The main floor’s just an open kitchen filled with touchscreen menus and the heavenly scent of grilled pizza. You can stop here and get a pie to go. But then you’d miss...

A 15-foot-tall tile mosaic of Sophia Loren.
It’s on the wall as you climb the stairs to the dining room. You... can’t miss it.

There’s a glass roof.
The building used to be the Tiffany headquarters in the 19th century. Which means on a blustery day like today, you can still enjoy lunch under full coverage of sun.

The wine situation: strong to very strong.
You’ve got 36 different options by the glass, and even the pizza dough is leavened with red.

It’s pronounced jowl-CHAY-lay.
It’s Jowlcialea pie with spicy chili pesto, fontina, pistachios and honey. Order it up with a gelato float and some sangiovese or a barrel-aged rum Manhattan.

If you ask nicely, maybe they’ll drop some gelato in.
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Photo: Oleg March

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