Published December 03, 2007
Cast a Line
Fashion Speakeasy on the LES
We always knew there was a fashion underground, but it's another thing to know the address...
First, find your way to an unassuming spot near a grass-green hair salon at 119 Ludlow. Then duck into an
iron hatch into the sidewalk—watch your head or meet the sidewalk forehead-first—and you'll find
there's a lot more to the address than meets the eye.
Welcome to
THECAST.
From the pre-war hi-tops to the gilded snakehead scarf pins, this spot is more personal than most of the
above-ground pickings. In fact, the designers' actual workspace is tucked behind a forbidding gold curtain,
but they'll keep you distracted with the eye-catching merchandise up front, including a 24-karat gold
jawbone ashtray, the always-necessary metallic pigskin pants and, for those who have to wake up Monday
mornings, some serious old-school suits.
After all, it's not all rock star. The vests and suit jackets are survivors—in both a fashion and a
not-falling-apart sense—combining ultra-premium fabrics, slim cuts and old-timey touches like doubled
side pockets. Other highlights include bronze-backed vests and cigarette-cut jeans (a little looser than
"slim"). And none of it hits stores until January 21st so you'll have more than a month's head start on the
Barney's crowd.
And you'll have some time before things get too...ground level.
VITALS
THECAST
119 Ludlow St
(between Rivington and Delancey Lower Level)
Lower East Side
New York, NY 10002
212-228-2020
website