Published December 03, 2007
Cast a Line
Fashion Speakeasy on the LES
We always knew there was a fashion underground, but it's another thing to know the address...
First, find your way to an unassuming spot near a grass-green hair salon at 119 Ludlow. Then duck into an
iron hatch into the sidewalk—watch your head or meet the sidewalk forehead-first—and you'll find
there's a lot more to the address than meets the eye.
Welcome to THECAST
From the pre-war hi-tops to the gilded snakehead scarf pins, this spot is more personal than most of the
above-ground pickings. In fact, the designers' actual workspace is tucked behind a forbidding gold curtain,
but they'll keep you distracted with the eye-catching merchandise up front, including a 24-karat gold
jawbone ashtray, the always-necessary metallic pigskin pants and, for those who have to wake up Monday
mornings, some serious old-school suits.
After all, it's not all rock star. The vests and suit jackets are survivors—in both a fashion and a
not-falling-apart sense—combining ultra-premium fabrics, slim cuts and old-timey touches like doubled
side pockets. Other highlights include bronze-backed vests and cigarette-cut jeans (a little looser than
"slim"). And none of it hits stores until January 21st so you'll have more than a month's head start on the
And you'll have some time before things get too...ground level.
119 Ludlow St
(between Rivington and Delancey Lower Level)
Lower East Side
New York, NY 10002