October 03, 2007
Drink It In
Hennessy's New Entourage
With
your taste for beer long expired, and your recent boredom with vodka, it's high time you connected with
people that share your flair for the good life and your love of cognac.Introducing Hennessy Entourage, currently accepting new members online.
Think of Hennessy Entourage as a roving party and style guide rolled into one. You'll gain invitations to exclusive events including private concerts, premium tastings and VIP parties. There's also a digital and mobile component (the good life is officially online): You get access to custom web and mobile content, members-only sites and previews of upcoming Hennessy promotions.
The events and content are based around Hennessy's new Flaunt Your Taste campaign, a Pharrell-soundtracked tribute to the necessity of passion, the appreciation of beauty and the seductive power of listening (call it the strong silent type).
So while this entourage will not include any freeloading friends looking to ride your coattails to the top, it will offer you the chance savor cognac with like-minded appreciators and flaunt your taste to the world.
Which may or may not be different from your typical Saturday night.
