Published September 03, 2008
All in the Family
A New Line from the Odin Family
Whether it's the Kennedys or the Jacksons, there's nothing like a good dynasty. And while we aren't
clamoring to hear Tito's solo work, a little brotherly love never hurt anyone...
Introducing Richard Chai
, a menswear line hitting stores this week that just might be the beginning
of a new dynasty.
Eddy Chai has been one of New York's most powerful tastemakers for some time now—if you've walked
through East Village menswear boutique Odin, or walked past someone who has, consider yourself
influenced—but his brother Richard has been left toiling away in women's wear. Until now, that is. His
new collection takes the preppy look a few steps further, resulting in revamped peacoats and cardigans that
manage to look a few decades ahead of the usual polo shirts and slacks. In other words, you'll be the
best-dressed person at the Strand...for those critical times when you're aspiring for that title.
Of course, it's a fall collection, so you'll also have your pick of impeccably cut flannel shirts and
vividly colored V-necks to prepare for chillier times, along with a set of close-cropped pants of the kind
you might expect from his brother...
But don't be fooled. Richard's no Tito.