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Published May 21, 2010

Live Free
Freemans Sporting Club Goes Online

UD - Freemans Sporting ClubAh, yesteryear.

A time when men spent their days rolling up their shirtsleeves, polishing their hogs in the driveway and then retiring to the backyard to sink some brews. A time when men were men. And dames were dames. And babies were babies. We could go on.

But instead, let's focus on the shirtsleeves.

Which brings us to Freemans Sporting Club, the new online store from the rugged NYC store of the same name, open now.

Chances are, you know the Freemans name already—perhaps you've sat underneath a taxidermied deer at their downtown restaurant, or gotten your hair snipped and your beard trimmed at their old-school barbershop. (Don't hold your breath for an online barber.)

This site's a lot like that—it's like your dad's favorite tailor from back in the day was whisked to the future, and set up shop online in 2010. (They've even commissioned seasonal drawings to evoke that "Don Draper building a swing set" vibe.) This is where you'll go when you want to stock up on tough-ass leather belts, handmade jeans (from Georgia) and plaid shirts, modeled on what machinists wore during the Depression.

Try not to read anything into that.
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