Published November 20, 2009
Greed Is Fun
Wall Street: The Game

Wow. For a while there, the stock market felt almost like a game, played with Monopoly
money. And we were all losing.
Well, we don't want to jinx anything, but the Dow is back above 10 grand. And suddenly, treating the market
like a game again doesn't seem like such a bad idea…
Introducing
Kapitall, a site that turns your stock portfolio into a video game fit for the
Wii—in beta now. (Sadly, there's no Wiimote.)
Start with the "DNA quiz"—look for the double-helix icon up top—which asks you a series of
questions that are highly relevant to the investing process: who's your favorite superhero, what's your
favorite movie, what kind of music do you like. Then, it'll weigh your answers and spit out your investing
style. (Apparently, Batman-loving, rock-listening,
Godfather fans are passive investors.)
After that, you're given a list of other like-minded traders, with whom you can swap tips and/or subtly
instant-message when you hit a winner. You'll also get a list of stocks you might want, which you can invest
in just by dragging and dropping their logos into your portfolio (hint: let yourself be tempted by that
apple icon).
And, of course, you could just discard the whole thing and go rogue.
We don't mean running for vice president.
VITALS
Kapitall
official website