Published December 21, 2011
Known Unknwn
Inside LeBron’s New Store
Before last season, LeBron announced that he was taking his talents to South Beach.
Well, right before this season, LeBron has another announcement: he’s taking his talents to Aventura
Mall.
And he’d like you to buy some jeans while you’re there...
Welcome to
Unknwn, a new bastion of King James–approved handsomeness, now open at Aventura
Mall.
The crew behind the store: LeBron, plus four friends, all of whom have been scouring the globe so that you
don’t have to make that last-minute trip to Tokyo, Paris or... Cleveland.
The result:
a sort of gallery-type space, including a wall of sneakers, with each pair sitting next
to an iPad that demonstrates how to wear them. (In case you need help with that.) There are also chairs with
Keith Haring art on them, Barbara Kruger books and Miami Hurricane T-shirts from the ’80s. (In case Vinny
Testaverde’s on your list this year.)
You’ll come here for the basics: A.P.C. jeans, Top-Siders by Band of Outsiders and Sperry and
bandana-looking fleece blankets from OriginalFake. Also, for some not-so-basics, like exclusive,
limited-edition Nike LeBron 9 “China” sneakers (the next round drops the day after Christmas) and
T-shirts from their private label, designed in collaboration with James himself.
It’s the next best thing to a ring.
VITALS
Unknwn
at Aventura Mall
19501 Biscayne Blvd
Aventura, FL 33180
305-937-2103
official website