This afternoon, you could be confronting frigid conditions in an extreme arctic environment.

Getting blasted on all sides by a harsh seven-degree freeze.

That’s right, you could be... trying on coats in a Melrose freezer.

Test out your new winter coat like never before at AETHERla, the high-tech-winter-clothing company’s totally redone shop that boasts a human freezer, now open on Melrose.

You remember the old Aether Outpost. This is like that, at the same address—only it’s zapped itself into the future. It’s three times the size it used to be, which means there’s much more room for black lacquer and LEDs.

And coats. Lots of technologically advanced, PrimaLoft-insulated coats. So next time you’re called on location to Siberia—or just on a road trip to Truckee—you’ll come here to scan racks of seam-sealed, double-layered Japanese shell jackets in subdued colors. Try a few on for size. Then steady your extremities for a shock.

Because next, you’ll test-drive your jacket contender for warmth... by entering a giant steel freezer with little windows, right there in the middle of the store, to see how well it withstands the brutal chill. You can even hop on a stair-climber in there, to see how the jacket feels when you’re moving.

Then go find some après-freezer toddies.