As last weekend proved, you are so, so ready for summer.
Well, nobody needs to know what happened to your swimsuit, your sunglasses and that jar of peanut butter on
They just need to know how great your summer will look when you replace those things.
So pick up some peanut butter on your way to Concept 8366 1/2 Presents Wittmore
, a new pop-up
that’ll function as your one-stop summer store, now open.
First things first—yes, the name might seem a little confusing. The idea is that this address will host a
rotating series of pop-up shops. Leading off: Wittmore, the real-world incarnation of the handsome webstore.
It’ll be around for 45 days or so. You should go.
What you’ll see is a sandy beach towel of a store
—think white-beam ceilings, aquatic-ish walls covered in
seafoam and turquoise paint samples... and lots of summer essentials. Sunpocket lightweight shades. Olasul
swim trunks, inspired by Peruvian surfers. Solid-colored baseball-style hats from Norse Projects. Baxter
Finley stuff for your face. Basically, everything you’d want to throw in a bag for a beach trip.
Though theoretically, you might be somewhere that’s not on sand. At which point: vintage pocket squares
from General Knot. Polos. Funky socks. Cashmere. All here.
Until you buy them.
Concept 8366 1/2 Presents Wittmore
8366 1/2 W 3rd St
Los Angeles, CA 90048