Published November 21, 2011
A Futuristic Gym in Venice
You’ve got to hurry.
You’re carrying critical intelligence that’ll help you keep your edge on the competition.
You step through an unmarked door into a hidden courtyard. You use a thumbprint scanner to access what’s
And then... you can finally start your workout.
Introducing Alpha Venice
, a futuristic little gym that uses your iPad, some video touchscreens and
virtual trainers to help get you buff, now soft-open.
Once inside, you’ll see what looks like a design-y garage that somebody turned into a rec room—couches,
rolling silver doors and bookshelves made from old crates. But past all that, well,
this place is like a gym from 2042
Start at the apparatus that looks sort of like monkey bars with a bunch of cables hanging off. You can work
out the old-fashioned way (with a flesh-and-blood trainer). Or you can plug your iPad into the nearby video
screen, and your virtual trainer will put you through your paces.
You could also use it to tackle a Training Club workout—it’s a combination of weights, cardio and
medicine balls—and once you log 3,000 minutes, a new workout will be unlocked. (The owner’s in cahoots
with Nike, which brings the app technology.)
But they’ve also got a yoga studio and some classes for surfers—think core work for balance, and
stretching to open your back and help you carve turns.
There’s still surfing in the future.
35 Market St
Venice, CA 90291