Los Angeles Home > Gear > Head Strong
Photo Credit: Philip Karlberg
Published March 25, 2008
The journey, allegedly, is far more important than the destination.
So as you continue down your road less traveled, your protective gear could use a bit of iconic Parisian
flair—like an AteliersRuby motorcycle helmet.
Like all truly revolutionary Parisian wares, these stylish, chinstrap-free helmets were inspired by...Steve
McQueen. (They don't make them like they used to, even in France.)The carbon-fiber shells have the finest
aerospace technology to thank for their ability to remain remarkably lightweight while retaining all
necessary skull-protecting properties—and inside, Nappa lambskin is suitably luxurious to exist in
such close quarters with your prized head of hair. But even before you arrive, your admirers at the curb
will recognize the origins of this cranial cocoon by its chrome-plated trim and knight-like signature
crest.
To supplement your choice of black, white or the fearless number emblazoned with red and white stripes,
designer Jerome Coste realized you'll also need a twill scarf to complete that Easy Rider
look—we especially like the black-and-white checked choice dubbed "Victory." He also had the foresight
to authorize just one shop in the U.S., a roaring Hollywood biker den, to stock his cosmopolitan
wares.
Just think of it as one very important stop on your journey.
Ateliers Ruby
4659 Hollywood Blvd
(E. of Vermont)
Los Feliz
Hollywood, CA 90027
323-644-5679
Ateliers Ruby
4659 Hollywood Blvd
(E. of Vermont)
Los Feliz
Hollywood, CA 90027
323-644-5679
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