Published January 02, 2013
The Sporting Life
Appointment-Only Sporting Goods in Chevy Chase
We know, you’re already looking to the next thing.
And about that next thing: if it happens to involve activities like heli-skiing, deepwater diving or just
looking really good while you tee off in sunny Miami, we’ve got some people who can help.
They’re called DJ Bennett
, and they’ve got some of the coolest sporting gear you’ve ever
seen. They launched online this fall, and their showroom’s now open in Chevy Chase.
First, a word of caution: you can’t just walk in here. Nope, these are appointment-only sporting goods.
Before you show up, you’ll get a questionnaire that asks your size, your sports, your favorite colors,
even your preferred beer.
And when you sit down on a leather club chair
, they’ll hand you that beer. They’ll also wheel out racks of
gear, pulled specifically for you.
So if you’re planning on some cold-water surfing, they’ll show you a wetsuit rated for 49 degrees and
If you’ve got your eye on a climbing trip in West Virginia, they’ve got a vintage ice axe signed by Sir
Or maybe you’re looking to hit the backcountry in Colorado. You’ll need an instantly inflating airbag in
case of a fall. And maybe a 10-foot collapsible avalanche probe.
If you had a dime for everyone you pulled out of an avalanche...
Chevy Chase Pavilion
Washington, DC 20015