Published January 31, 2012
Damn Nice Hats in the South Loop
Papa Bear Halas.
This weekend, one more name will be added to that esteemed list. Yours.
No, no. No use being shy about it. You know it. We know it. The plain truth is that you just look damn good
in a fedora.
So we thought we’d tip you off to the new Optimo Hats
, the only hatmaker Johnny Depp trusts to
help get his scalp into character.
Optimo’s been perfectly blocking, sewing and hand-finishing felt masterpieces for 16 years down in
Beverly. Richard M. Daley was a fan, and you’ve seen their work in The Rum Diary
and other films where the plot turns on really good millinery.
But you’ve yet to actually drive down to get outfitted. So this brings the selection closer to you. Browse
ready-to-wear fedoras, homburgs and porkpies, though in the end you’ll probably go custom. (Hey, it’s
your head we’re talking about.)
You’ll be measured. You’ll select your finishes. You’ll practice alluring tilts. And about three weeks
later, you’ll be swaggering down Michigan Avenue with a renewed sense of confidence now that you look a
bit more like John Dillinger.
When spring rolls around, you’ll want to stock up on Panama hats. For these, they go straight to the
Apparently, only tourists actually get theirs in Panama.
320 S Dearborn St
(between Jackson and Van Buren)
Chicago, IL 60604