Published November 13, 2012
Nau Hear This
Coconut-Filled Jackets on Newbury
They make a damn good cocktail. They have even helped man survive (see: Island, Gilligan’s).
But maybe their best function: helping you stay warm this winter.
Welcome to the Nau Pop-Up
, a temporary enclave of coconut-filled jackets, jib-flattering chinos and
the occasional titanium chopstick, now open through mid-January in the Back Bay.
Picture the old Ed Hardy space. Now swap out the trucker hats and tiger-y wall tattoos with aluminum sheet
metal, reclaimed wood and iron-pipe racks that have been handmade by a woman in Maine. Welcome to this
On those racks: handsome, breathable jackets, hoodies and sweaters made with fabrics like wool, recycled
waterproof polyester and, yes, even coconut-stuff for insulation. When layered with their high-grade goose
down, the result is lightweight, high-performance outerwear good for road cycling and business-casual
Fridays alike (or just when it’s cold).
They also carry button-downs and smartly cut chinos. Oh, and starting this week, they’ll be stocked with
stove and pot sets, titanium travel chopsticks and other outdoorsy accoutrements from a Japanese
mountaineering company. If you can’t find them in the store, just ask for a guy named Ponch, who runs the
Which is pretty much perfect.
328 Newbury St
Boston, MA 02115