Denim Den
Vintage Jeans in the Back Bay

Your relationship with your denim starts out slow.

But after lengthy afternoons watching sports, endless nights out at the bars and the occasional bout of fisticuffs in defense of a lady’s honor, a close bond is formed.

And since that process takes a while, we thought you could use a new haven to acquire a few new recruits.

Presenting the Levi’s Newbury , a magical dreamland of vintage denim and artisanal soap, now open in the Back Bay.

If Marlon Brando, James Dean and Patrick Swayze’s character in Road House shared a closet stocked with classic dungarees, it would probably look like this. Think stack after stack of Levi’s lines, from the reliable straight-leg variety to the hipster-ish skinny jean. (And, no, ladies, they didn’t leave you out, either.)

But besides being loaded with your old favorites, the store is home to non-Levi’s stock as well. Including the Boise, Idaho–based Junkyard Jeans, a collection of vintage denim that uses the dying art of chain-stitching for a more durable, rope-like stitch at the seams. (Don’t worry: they still break in like an old hat.)

And unlike nearly every other Levi’s store in America, you’ll be able to go here for all manner of non-denim urbane necessities. To wit: bow ties from Cordial Churchman, board shorts from a California surf shop and earthy soaps made in a barn in Oregon.

Real men smell like barns.