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The General

A New York–Style Deli in Emory Point

Turn to the person on your left.

Now turn to the person on your right.

Now slowly stand up and walk out of the room.


We just wanted you to be the first to know about The General Muir, a New York–style Jewish deli from the West Egg guys doling out all manner of matzo ball soup and house-smoked pastrami for your morning, afternoon and evening pleasure, opening tomorrow for breakfast and lunch in Emory Point.

This is about as textbook New York deli as New York delis come. They start slinging poppy bagels shortly after 6:59am. They’ve got black banquettes for sitting, lamb sausage sandwiches for eating and an open kitchen for... looking into an open kitchen.

Pop in early and stay awhile. The dining room’s to your left. The deli area is to your right. And the counter where you’ll pull up a seat and order a black coffee is right in front of you. That’s also where you’ll send for a little breakfast number called The General (pastrami, eggs and latkes with applesauce and sour cream).

Or maybe it’s a plus-one or plus-three scenario right around dinnertime (when they open for dinner on Monday, that is). Opt for a booth. Then opt for ordering some griddled veal heart over dill and arugula for the table.

Then opt to eat it.


The General Muir
1540 Avenue Pl
(at Clifton Rd NE)
Atlanta, GA 30329
official website

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