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Published February 27, 2007 Keep Your Edge
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The same goes for friends and coworkers Scott McEwen and Ty Lifeset, whose new Ritual product line was born out of deference to the morning "Triple-S" routine with which all men are familiar—the sh*t, shower and shave. Before you head for the door, know that Ritual is committed to making your morning trifecta the best it can be. The kit covers the basics: an all-in-one shower wash (because real men don't know the difference between face wash and shampoo), and a shaving cream and an after-shave gel (both containing the numbing anti-irritant Lidocaine). But the real tour de force addresses the first S—Nature Calls is a planty-smelling toilet deodorizer. A few drops before you get down to business promises that no trace is left behind (your guests can thank us later). To top it off, the products are housed in a wooden crate, and the masculine, barbershop-meets-military logo branded on the front draws everyone's eye to the fact that you're rugged but well-maintained. You've never looked or smelled prettier. |
VITALSRitual |
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